Psst hey you stop scrolling meme6/3/2023 Showing Different Use Cases for the Product You can leverage social to create hype around upcoming products or releases, like Muddy Bites did with this video announcing a limited edition White Chocolate flavor: They might even underperform relative to your other content.īut remember, with these types of promo videos you’re trying to speak to your current audience, not expand it. Sure, these videos probably won’t go viral. You also need to drive purchases, and MuddyBites does this by using TikTok to announce sales and promotions. 3 simple ways MuddyBites uses TikTok to market their productĪt the end of the day, going viral is half the battle. How does MuddyBites use their TikTok account to market to potential customers once they’ve gotten the initial view? If the video was a creator explaining the idea of MuddyBites without any visual examples, would the video have popped off the way it did? The rest of the video is also directly fulfilling on the promise made in the hook, and it follows one of the golden rules of creative: It also immediately delivers on the question in the hook. If anything, this second piece of text functions as a sub-headline. Interestingly, there’s little to no text in the body of the video, besides some that reads “we turned the best part of the sundae cone into a bite sized snack.” On TikTok, native-looking content usually performs better (unless you’re a videographer or other creative who’s main value proposition is highly produced content). There aren’t any fancy transitions, effects, etc - just basic cuts with some handheld movement to make the shots more engaging. This video was likely shot on an iPhone, and edited together in app. You don’t need pro videography skill to do this, either. (Again, you can watch the video here - Substack won’t let me embed it) Each cut in this example is no longer than 1-2 seconds, so there’s constantly some kind of visual stimulus for the viewer. Now that the viewer is hooked in, how does MuddyBites keep them engaged through the entire video?Ī super easy way to do this is to keep the viewer visually engaged by including quick cuts in the video. The actor in the video starts by cutting off the bottom of an ice cream cone, discarding the rest of the cone (and the ice cream along with it). On top of the text headline, the video also uses a visual hook to create even more curiosity. In this case it is, and the viewer keeps watching to find out how to secure this elusive “best bite.” Of course, the question also has to be compelling. In this video, the MuddyBites asks the viewer: “Want the best bite over and over again?” you wanted to find out what the most important part of any TikTok video was, right? Just look at the first sentence of this section. They subconsciously ask themselves the question and are more inclined to watch the video to find out. Questions are often great headlines, since they open a loop in the viewer’s head. In this particular video, MuddyBites uses a combination of a text and visual hook to stop the scroll. Without a scroll-stopping, compelling hook that makes the viewer curious for more, your video is dead in the water. The most important part of any TikTok video?
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